During this semester, we are taught about many theories of Consumer Behavior.
These theories not exist in just text book, but can be applied to actual marketing.
So we summarize what marketers think important things that we guess.
Anchoring and Adjustment is important role of marketers.
First, Anchoring is to sum up“initial value”
Individuals will first anchor the judgment based on som
of an individual’s cultural capital
Philosophy : the natural capacity to take pleasure in certain artistic and natural objects by means of one’s own sensory experience
Taste
Objective : develop a better understanding of the concept of aesthetic taste and its role in consumer behavior
1.How does consumer aesthetic taste relate to individual’ different senses(i.e., sight, sound, t
(1) function : line of defense to protect our body
(2) skin is classified to lung
(3) Distinguish Disease with skin color
Disease : acne on face, especially cheek
Facial color : white and have a light red
Attack stage : acne moved forehead to cheek from 2 years ago.
Attack inducement
irregular eating habit
having a taste with instant food.
stress
of the whole market 15 years after a ceratin turning point. The common points these companies have are a leader with modesty and will, prominent capable men, a calm and long-term sight and judgmentof those people, a discipline culture within the organization, and technology added to that.
So there was a desire to study thoroughly about those 11 US companies. We chose the global company 'Gille
Introduction
In 1955 “Disneyland-Mickey Mouse, Little Mermaid, The World of Dream” was opened in Anaheim, California. It was the first theme park opened in by W. Disney. It promoted heartwarming feelings about living together as one big happy family. The Anaheim Park was an instant success. Its annual attendants were over 10 million and 70% of them are adults. Then, in 1971, the success was
1. Introduction
Our group will present the two theories on Ardono and Benjamin’s’ explanation about the difference between the concepts of imitation. Also, we will talk about our conclusion from these explanations and how we concluded the imitation in positive effects that can be explained based on our topic, fashion.
2. Phenomenon of Fashion Industry
1) Present state of fashion industry
개인 정보 & 성향 에 관한 설문입니다
1.귀하의 성별은? ① 남 ② 여
2 귀하의 나이는?
① 10대 ② 20~24세 ③ 25~29세 ④ 30~34세 ⑤ 35~39세 ⑥ 40세 이상
3 귀하의 직업은?
① 중, 고등학생 ② 대학(원)생 ③ 직장인 ④ 주부 ⑤ 기타
4. 귀하의 한달 평균 용돈은 얼마입니까?
① 10~20만원미만 ② 20~30만
1. Background
Scent: Odor
The sense of smell gives rise to the perception of odors, mediated by the olfactory nerve. The olfactory receptor (OR) cells are neurons present in the olfactory epithelium, a small patch of tissue in back of the nasal cavity. There are millions of olfactory receptor neurons that act as sensory signaling cells. Each neuron has cilia in direct contact with air. The
I. Introduction
1. Origins
1) Geographical origin
: Venice was built in the center of water to avoid invasion by Lombards in 6th century.
2) Place name’s origin
: (Common opinion) It is derived from the ancient “Veneti” people who inhabited the region by the 10th century B.C.
2. Location
- Venice is located in the northern shore of Italy. Exactly, its location is Veneto, Italy.
Solvency Ratios
2007
2008
2009
2010
Debt Ratio
0.779
0.762
0.745
0.692
Debt to Equity Ratio
3.519
3.194
2.919
2.247
Long Term Debt to Total Capitalization Ratio
0.562
0.402
0.209
0.433
Numger of Time Interest Earned Ratio
3.555
1.089
0.959
2.053
Operating Cash Flow to Interest Expenses
7.053
3.291
3.099
5.129